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DAM Perspectives (Part 1):  The Need for a New Approach

July 14, 2021 by Francisco Ruiz

DAM Perspectives – Part 1

For anyone looking to get a foothold toward a successful DAM implementation, and hoping to avoid pitfalls along the way, two questions inevitably come up. First, where do I begin? And second, how do I get there from here? The good news: a prescriptive approach should help.

Filed Under: Articles

DAM Perspectives (Part 2):  The Two Key Outcomes

July 14, 2021 by Francisco Ruiz

DAM Perspectives – Part 2

When embarking on a DAM transformational journey, where should we start? Well, how about if we start with the end and ask ourselves, what are we really trying to achieve? That would be two things: an Operational System of Record (OSR), and User Adoption.

Filed Under: Articles

DAM Perspectives (Part 3):  The Target Audiences

July 14, 2021 by Francisco Ruiz

DAM Perspectives – Part 3

When embarking on a DAM initiative, make sure you know your DAM customer! Meaning, be clear about the specific target audience that will use your DAM, and focus your DAM development on meeting their specific needs. Geoffrey Moore’s classic Crossing the Chasm shows how it’s done.

Filed Under: Articles

DAM Perspectives (Part 4):  Building the Foundation

July 14, 2021 by Francisco Ruiz

DAM Perspectives – Part 4

When building your DAM Foundation, it’s not a bad idea to remind ourselves of the old saying that the battle is won or lost before it’s ever fought. This statement is often true – which raises the stakes in getting the foundational pieces of your DAM just right.

Filed Under: Articles

DAM Perspectives (Part 5):  Building the Solution

July 14, 2021 by Francisco Ruiz

DAM Perspectives – Part 5

Building your DAM Solution is incredibly hard work. It’s about solving problems, not going around them. What that really means is we should strive to build a DAM that’s supremely helpful to end users. To achieve that, four key dimensions will come into play.

Filed Under: Articles

DAM Perspectives (Part 6):  Building Conformity

July 14, 2021 by Francisco Ruiz

DAM Perspectives – Part 6

Building DAM Conformity is about ensuring your DAM’s success for the long-term. This certainly means governance – but a kinder and gentler version that can facilitate and help to maintain, along with Automation, a DAM that’s supremely helpful for end-users.

Filed Under: Articles

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