For anyone looking to get a foothold toward a successful DAM implementation, and hoping to avoid pitfalls along the way, two questions inevitably come up. First, where do I begin? And second, how do I get there from here? The good news: a prescriptive approach should help.
When embarking on a DAM transformational journey, where should we start? Well, how about if we start with the end and ask ourselves, what are we really trying to achieve? That would be two things: an Operational System of Record (OSR), and User Adoption.
When embarking on a DAM initiative, make sure you know your DAM customer! Meaning, be clear about the specific target audience that will use your DAM, and focus your DAM development on meeting their specific needs. Geoffrey Moore’s classic Crossing the Chasm shows how it’s done.
When building your DAM Foundation, it’s not a bad idea to remind ourselves of the old saying that the battle is won or lost before it’s ever fought. This statement is often true – which raises the stakes in getting the foundational pieces of your DAM just right.
Building your DAM Solution is incredibly hard work. It’s about solving problems, not going around them. What that really means is we should strive to build a DAM that’s supremely helpful to end users. To achieve that, four key dimensions will come into play.
Building DAM Conformity is about ensuring your DAM’s success for the long-term. This certainly means governance – but a kinder and gentler version that can facilitate and help to maintain, along with Automation, a DAM that’s supremely helpful for end-users.
An on demand webinar from Emmsphere Plus and censhare exploring how to transform your product information into contextualized and engaging content. We take a closer look at the Retail Ad Manager from Emmsphere Plus, with its VP of solution architecture, Chris Leaman. We also cover how you can equip your teams to generate more customer […]
Join our webinar on September 10th 2020 to learn how the Emmsphere Plus Retail Ad Manager will transform your product information into contextualized and engaging content.
EMMsphere and MSP announce the formation of Emmsphere Plus, a joint venture between both companies, to address the challenges leading brands face today when trying to implement solutions to tackle their marketing content management and publishing needs.
Emmsphere Plus is pleased to announce that we’re a proud sponsor of the Henry Stewart DAM San Diego 2019 Conference on November 6th – 7th, 2019! We highly encourage everyone to attend. Henry Stewart DAM is the world’s largest conference dedicated to Digital Asset Management, and this upcoming San Diego DAM Conference promises to be […]